Visual identity and language for music festival caterers.
The Knifey Spoony Catering Company provide large-scale catering for backstage staff at music festivals across the UK, with the aim of raising the culinary bar in this notoriously bad area. They needed an identity that was approachable, flexible to different applications and fun.
Using their name as a starting point (inspired by an episode of The Simpsons) an identity was developed using a vocabulary of foody words. A logo featuring a knife and fork/musical note provided a mark from which they could speak in a language of their own across T-shirts, badges, menus, flyers and signage. The work was a big hit in its first year with the T-shirts proving much coveted items.
Designed at Curious